Hi, I am Sara Tacconi. Thank you for visiting my page. I am a positive, proactive and passionate manager with 5 years of experience in FMCG and medical devices, who believes in the importance of teamwork and 360° innovation, especially in the process of problem solving and design thinking. I am a fast-learner with a passion on digital marketing, technology and new forms of business models, such as platforms, ecosystems and growth-hacking. I currently operate in the development brand support activities and concepts, with strategies that have multiple touchpoints (Above-The-Line, Below-The-Line, Through-The-Line marketing strategies). More specifically, I am leader of the creation of digital plans to support brand initiatives, advertising concept and cross-media communication harmonization (offline, online and in-store materials); I manage the project budget with total autonomy, and assess success of strategies through company's KPIs.